In the midst of all the Charlie Sheen craziness—doesn’t your heart go out to his family? How painful it must be to see your son, father, brother say such embarrassing things in such a public way. Every time he opens his mouth, it just keeps getting worse. John Stamos summed it up nicely the other day after it was rumored that he was replacing Sheen on Two and a Half Men: “I am not replacing Charlie Sheen on Two And A Half Men. However, Martin Sheen has asked me to be his son…”
I know, I know—Charlie’s an adult and it’s not anyone’s fault but his own, but I’m sure his family is still wondering where they went wrong…and they’ve probably been wondering for a long time, long before his cars were driven off cliffs and long before he called his boss a “worm”. Does anyone remember that he co-founded a high-end children’s clothing line in 2005? No, not with one of his wives. He collaborated with another guy who was a “childhood friend and experienced fashion executive”. I remember first learning about it when watching an episode of The Ellen DeGeneres Show . There he was, talking about “children’s couture” and trotting out precocious kids to model his line of “sturdy yet stylish” fashions. Huh? Called “Sheen Kidz”, the clothes “demonstrated beautiful hand-designed embroidery, shirring and pleating, and unique graphic design” (This from a guy who prides himself on being a macho party animal?). The company’s website is still up, but the clothes haven’t been made for about three years. All I could find in a quick online search was a Girls Size 5 Tank Top on ebay with a starting bid of $3.99 (and zero bidders). Eeew—I don’t care how fine the fabric—would you really want your child wearing something that probably helped pay off Charlie Sheen’s gambling debts or prostitute tabs?
Sheen Kidz might just go down in history as the most unlikely celebrity product endorsement ever, even weirder than Jimmy Johnson hawking Extendz on late-night TV. Um, maybe celebrities would be smart to just steer clear of all products with a “z” at the end of the name…